Saving Twinkie

Save Twinkie!  This seems to be the battle cry of patrons all over the U.S.. Well, their voices might have finally been heard as Hostess Brands, lenders, and unions agreed on mediation Monday, November 19.

What seems to be the problem?

Nothing different really. It’s just all about money and perks. Most every organization with unions go through such – Bargains.

The root of the problem then would be sincerity on the part of management and the size of the pie for workers – this is true for every organization.

Nonetheless, in the case of Hostess, they showed a bit of insincerity by giving as much as 80% on raises to their Executives without really sharing the pie with workers – as they offered a new agreement that would actually cut wages and benefits of workers.

Regardless of those pensions, health care, and so on – the real point of contention for both sides would be the status of the company. Is it profiting? Is it dying? Break-even? How long? How are we getting along with the situation?

See, Twinkie among others is actually both parties’ bread and butter. It’s what puts food on their tables. So if they really care about the company, about it’s survival and continued success – they should then be ready to make sacrifices if needed.

Consequently, CEO Gregory Rayburn cut the salaries of the Top four Hostess executives to show sincerity but since the union felt the offer was not good enough – they went on strike.

In comes the question – how much is enough? Then, how much can the company handle? And what’s the real status of the company? What have management done about the company’s direction?

The company already went through bankruptcy from 2004-2009 due to wrong moves… and bad luck with enzymes. Now, they are in the brink of it again.

Don’t you think there’s some sort of mismanagement? Or perhaps selfish motives?

Unions can only ask for this and that to continue making Twinkies. But management? Management is responsible for the company’s sustainability and growth – what has it done so far? Well, it takes more than just cost-cutting… even in tough times.

For both parties – sincerity and sacrifice is needed on the negotiating table. Forget the suitors, we’re dealing with something iconic here.  Save Twinkie.

What’s your take?

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3 thoughts on “Saving Twinkie

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