While many has to develop their sales pitch, our Executive for today had an interview some time last year with the New York Times to better understand what makes her tick.
But then, how many would be fortunate enough to get that chance? The answer lies not in “how many” but – “how could” one get that chance? Well, being part of a renown company such as Emerson Electric Company helps, but more than that, it’s on being unique and able.
This is what Kathy Button Bell, Emerson’s VP-CMO is – unique and able; that only forward-thinking companies would be able to notice.
FIRST. Bell completed a degree in psychology but look where she is now? Instead of having a clinic or being a guidance counselor – she’s into Marketing. Most traditionalists would want to see her as a Human Resources Director but no – she’s Chief Marketing Officer. This only shows that ability is not dependent on one’s degree; but again, this does not mean that you just stop developing yourself. Still, like a double-edged sword, Bell would be able to handle both HR and marketing with minimal adjustments. After all, such areas are about people management – so is being Chief Executive.
SECOND. Being in marketing for 3 decades does not really mean anything but “passion”. Just like school, you graduate not because you are smart, but because you are diligent. In Bell’s case, she simply stayed where she was comfortable; in recruitment terms – it’s called “Fit”. Then, whatever she accomplished and would accomplish is due to opportunity, timing, people skills, and this time, due to being smart as well.
Check out Emerson’s Never Been Done Before and High Impact High Pots crusades.
THIRD. Her management style and principles are the result of her exposure to “sports”. As she even stated at NYT, “I think everybody benefits from having played sports. It makes you a good sharer, for one thing, in lots of ways. And it makes you more empathetic in general. I love to see sports in a résumé”.
Communication skills. Toughness. Endurance. Resilience. Energy. Team play. Discipline. Goal-orientedness. Leadership ability and more… you get all of these from exposure to sports yet not many people, so much so, employers understands that. Sports is beyond just interest, exercise or entertainment that even if you do work in that field, it’s one area where skills and attributes are transferable to business even to government for the really capable.
In all, a wonderful career is not totally planned but a result of opportunities.
And how do you get one? Connect. Create. Continuously.
What’s your take?