Balancing Air Canada

With the recent problems on Dreamliners, what do you think of Air Canada? Well, it’s only worth equating if Air Canada uses similar batteries as those of Dreamliners itself.

Nonetheless, many interesting things has put Air Canada on the headlines more often than not, that if you’re a frequent traveller or connected with the airline industry – this article would help you stay informed and competitive.


Needle in sandwich. True enough, as health gurus says it “what you eat explains your health”; and including a needle in your diet would not patch any health deficiencies you may have. As for Air Canada, it’s one of those things that would only contribute to its struggles.

Still, while most executives would suggest to look into the caterers, I say “spread your efforts”. You cannot just be on the defensive after such an incident. The negativity may have hurt your image but use the incident to enhance perception. It’s either you sign up with a new caterer or retain the present one and come up with a better menu for the passengers and a better deal for Air Canada.

Woman’s lap and pubic area burned. “Sandwich needles”, tough as it may seem is obviously easier to handle than this burning incident. Why? Because someone actually got hurt. In this case, it resulted in the aggrieved party suing Air Canada. Though the case has yet to be proven in court – where there is smoke, there should be greater precautionary measures taken.

For the actual burn, it’s water under the bridge, it already happened. Thence, what we could do now is just reactionary: make sure ointments are part of in-flight first aid kits, make sure all attendants were actually trained on first aid as well as on responding well to emergency situations – and where a courteous and secure service training is regularly updated.

For the burn effect. Appease your customer and you have appeased whatever negative publicity. Therefore, expand your program; not just offering discount packages (including free airport to hotel transportation) to free mileage. Many airline companies have been doing these. Yes it may sound like bribing your customers but that’s actually how business works, whatever it maybe, and whether there are issues or not.

To attract customers, to keep customers – add better value to your products or services.

Sleepy pilot plunged. As a pilot, many lives are in your hands as you are even floating. Okay, everybody’s human and do make mistakes every now and then. But then, be reminded that you not only affect passengers physically but psychologically specially. Hence, there is no room for mistakes or… you would need to call on your lawyer.

See, more than needles or hot water, it’s the pilot’s stability that has the greatest effect on passengers – on the airlines sustainability.

Thus, have your pilots undergo regular though random checks on their piloting skills, emotional stability, and physical conditioning if you don’t want to go out of business. Fix their scheduling as well.

These are just some of the negatives surrounding Air Canada. So, aren’t there any positives? Of course there are. And this brings us to more of Air Canada in our future blogs.

What’s your take?


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