Customers. Leaders. And Dressing Up.

While many of us may not be “fashionistas”, still, there are those who fail to understand the power of dressing up.

Don’t you notice the treatment one gets just because of what he wears? Whether one drops by a coffee shop, or gets into a bank, or boards a plane – there’s this special treatment that a person gets for wearing a tie as compared to someone wearing jeans.

So, what happened then to the “customer is king” policy?

Well, it’s basically the same – the customer still has that air of aristocracy. However, it’s just that – some are barons, others are dukes, while only a few are actually Kings. And unless you are a celebrity or your social status is already known to start with – you will be judged according to how you look. Sadly, that’s just how the world works.

Wait a minute. Unfair as it may seem, you may say “do I now have to spend on designer clothes just to get that VIP treatment?” Well, not necessarily.

Think about these…

•   Customer IS King. This being the rule in business means you would most definitely be treated well, whatever your social status may be. Unless, there are entities who’d undermine you, you could always file complaints or make it known to their detriment.

•   Treatment versus Privilege. While all customers are treated well, it’s the privileges that are given to only a few – these are those who either bring in more revenues or prestige to the company.

•   Clothing versus Carriage. Indeed, it’s good to have designer clothes but looking closely – not everyone wearing such looks great with it. In the end, it really comes down to good carriage. Whether you’re wearing expensive fabric or not, it’s all on how you make your wardrobe look on you. Decent. Dignified. Yet not so “tight”.

•   Dress up according to the place and event you are to go to. This is common sense, do you wear a tie when headed to the beach, on a family picnic, or when you play golf even with dignitaries? As long as you don’t really slouch in an outing with other executives, you’d still look pretty dignified.

In all, dress up according to what you are; more so, according to what you want to be but do not overdo it – then you’d, more often than not, get the respect you wish for.

What’s your take?