While many of you may know Greta Van Susteren as Fox News anchor, some may wonder “what is she doing in our blog today”? Well, she is incidentally the 97th most powerful woman according to Forbes.
Okay. Now you would notice – being included in the most powerful list is not all about managing an organization per se but about influence.
In this case, Susteren is a news anchor but she’s TV’s longest serving cable news anchor – and the most-watched woman on cable news. Now that’s influence.
Then again, around the early part of the year, rumors have it that Susteren could lose her prime time slot due to plunging ratings. What happened? Not that influential anymore – this is what the ordinary would say. Greta would always be Greta; so, part of the plunge may not only be because of the segment’s features and setup but the other stations are simply catching up.
Still, her unequaled access to the Beltway in addition to assuring Fox’s only exit interview with outgoing State Secretary Hillary Clinton among others would make whatever unfavorable talk just a talk – at least for the moment.
Strengthening that Influence
This was how it all started. Being a lawyer by profession, she came to be known as a legal analyst on CNN’s coverage of the O.J. Simpson case leading her to co-host CNN’s Burden of Proof and The Point – and the rest, as we say, is history.
Nevertheless, since popularity or influence may fluctuate, it would be beneficial for Susteren to remember how she got to where she is – handling controversial cases.
With this said, Susteren should realign herself not just with controversies as many are also after it – but with issues regarding the “oppressed” specially those involving large numbers, and always make a sincere stand out of it.
And at the end of the day – let it not be all talk. Act. Like, give more to people, may it be charity or service. Bond more with the needy rather than the affluent – they are the ones who really needs attention.
Influence only strengthens when you truly care.
What’s your take?