Motorola. Dropbox. And Dennis Woodside.

As we understand, there are always some positioning going on in most every competitive organization there is; and for this feature, it’s basically about Dropbox as it hired Motorola CEO Dennis Woodside last month and even before the deal of Motorola to Lenovo materialized. Well, inspite of having Android, Google actually sold Motorola (which it acquired last 2011) to Lenovo just last January of this year.. and it’s just been barely 3 years since.

What’s all this, and who’d truly benefit in the long run?


Dennis Woodside

As we know, Dropbox is a cloud-storage company (speculated to enter the NYSE soon) while Google has, in fact, such division in Google Drive. In short, they’re rivals. Now, since Woodside comes from a Google subsidiary in Motorola, Dropbox founder Drew Houston is hoping that Woodside actually has an idea of Google’s labyrinth. Hmm… is that so, Mr. Houston?

But hey, if that’s the case – why did Google sell Motorola? Know what I mean? If Woodside is that good other than understanding how Google operates as an insider, Motorola should not have sold have been sold. Why? They’re earning.

But then, disposing means otherwise; for one, Motorola did not do well or it failed to truly compete as all Woodside did was just “administer” the company day-to-day – and like, practically no innovation but just oversee the development of a couple of handsets (??) which hasn’t really taken off. Or, wasn’t he really given the free hand??

As it is, other than Dropbox’s impending IPO, there seems to be nothing really great that’s going to happen at Dropbox.. as Google is just about ready to trample on Dropbox with better meat on the table. See? Google Drive offers up to 15Gb of cloud storage free while Dropbox only 2Gb. More so, in the paid category, Google offers 100Gb at $1.99 a month; and Dropbox? Almost 5x the cost for the same storage.

We hear that Dropbox is to integrate their work and personal accounts come April as it’d focus more on business users. But unless they come up with something better, Google Drive’s blocking option between business and personal use would suffice, and therefore would remain the better choice.

So, would Dropbox then benefit from recruiting Woodside? If he could stem the brewing storm and turn it to Dropbox’s favor then yes. What did he do again at Motorola? Well, now is a good opportunity to really prove himself.

What’s your take?