Amazon, the Next Generation Smartphone?

While Amazon believes that their main advantage when they formally get into the ultra-competitive smartphone industry is the said 3D feature of their mobile version, do you think that that’s really the key? Well, after all, applications are just too easy to duplicate.

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Anyway, first, what’s all about this 3D smartphone that Amazon is talking of?

In Wall Street Journal’s dialogue with the giant online retailer, it was disclosed that “the phone will employ retina-tracking technology embedded in four front-facing cameras, or sensors, to make some images appear to be 3D, similar to a hologram.”

Retina tracking. Guess we already heard that from Samsung, like controlling the unit through your eyeballs instead of swiping, for one. Then again, this one from Amazon is different; it’s not about the less-swiping that they are trying to sell but the 3D images produced from its camera shots.

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If that’s the case, then Amazon certainly got a shot at being the Next Generation’s smartphone. However, to convince more consumers they got to remove the some from their statement above – and “make images appear to be 3D” in all of their shots. Otherwise, we might think of the resulting images as bulgy as cartoon 3D, or worse, thermal-like images.

See. In leadership, in business or what, press releases play an important part – so, get your message straight without overdoing or understating it.

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Nevertheless, speaking of advantages, the obvious should be their logistics, their delivery system. Now, if they could translate this advantage to a much lower smartphone price, and conquer China and other emerging markets then Amazon could take a lot of ground towards being the smart choice.

For now, let’s wait for June.

What’s your take?

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