Malaysia Airlines. Twitter. And Travel Campaigns.

Last November 27, social media was on fire with a tweet coming from Malaysia Airlines which went like this..

“Want to go somewhere, but don’t know where?” we can see from the Twitter photo. Well, many felt it was simply the wrong choice of words what with flight MH370 still missing.

True. And so, the airline deleted its tweet, apologized, and explained that it was just for their year-end travel promotions. Unfortunately the effect was the opposite, instead of enticing passengers, the tweet reminded us of what happened to their planes.

Ironically, this is not the first time that Malaysia Airlines has released “interesting” tweets. Last September, using the hashtag #flyinghigh – it tweeted – “If you fell down yesterday, don’t stay down. Get up as quick as you can.”

That time the tweet reminded us of MH17. The following month that is October and this time using the hashtag #keepflying – the tweet went like – “It does not matter how slowly you go, as long as you do not stop.” Again, a reminder of the missing plane.

Wow, what can you say?! And what would you do if you were the Chief?

As it is, there seems to be a problem with how Malaysia Airlines communicates with its audience. It’s either the people in charge of this lacks English skills, or are wired differently. And it’s certainly verifiable, just take a look at their Twitter apology. Notice the spelling of offense? It was actually spelled with a less-used c instead of the more commonly known s.

Hmm… which brings us to the thought of if they were screened well for their jobs; from the department’s boss down to the staff? See, a temperamental chief would automatically fire these people. But since the airlines’ case is unique, they should all be in this together. Perhaps give a chance to those responsible for the tweets by reassigning them, if possible. After all, it’s become a monthly kind of “mishap.”

Nonetheless, while those who understand the airlines’ recent history and difficulties would try to consider this communication blunder, it’s a different case with many of the passengers. There are those that are just real sensitive, of course since safety is always an issue.

But as for you and me, there should not be another deflating tweet released, otherwise even if the airline offers cheap and easily refundable tickets – why should we waste time with MAS anyway?

Leadership, in this case, should encourage the buddy system within the organization. Check on each other’s work before finalizing any documentation.

What’s your take?