McDonald’s and the $15 strike

So, McDonald’s is charged for punishing its workers.

According to The New York Times, the charges said that McDonald’s and its franchisees illegally disciplined employees who had protested, reduced their hours, spied on them and restricted their ability to communicate with union representatives.00_LABOR_17085_NLRB_659x439px_0

Regardless of McDonald’s and business groups’ protestations on the fastfood chain giant being adjudged as a joint employer and that the NLRB seeks to hold it jointly responsible for the actions of its franchise operators – do you think punishing their employees would help their cause?

The issue is – McDonald’s employees want a raise. Franchisees say they could not afford it. McDonald’s wants its way in how franchises handle their brand. NLRB then says McDonald’s is a joint employer because it enforced its standards on food preparation, store operation and employee working conditions.

Makes sense.

So why is McDonald’s and business groups, for that matter, complaining? Profits.

If it’s only between the franchisees and their employees – this wouldn’t have dragged on like this. This wage issue could have been solved peacefully. Employees got to feed their families. Franchisees need to profit, more so, to survive. All they need to do is show the accounting. Prove that franchises would close their outlets if they give in to the $15 per hour demand.

If franchisees have shown they would indeed shut down then employees should reconsider.

The problem is McDonald’s. It keeps getting in their way. Meddling. So, isn’t that being a joint employer then? If they keep insisting on their requirements on franchisees, shouldn’t they really shoulder wage hikes as well?

mcdonalds_nlrb_12192014If these business groups and McDonald’s are worried about disrupting longtime practices in the fastfood and other industries – don’t you think it’s about time to change? Or at least reconsider, after all, your bellies have already fattened?!
Instead, McDonald’s punished their workers because of their strike. So.. what happened to the fun they’re spreading, to the image they’ve built? Were all those happy meals, and happy feelings just a show? Probably not. Thence..

If McDonald’s is the leader that it should be, they would try to settle things amicably. Now.

See. Being on top doesn’t always mean you are right. Being on top means you have all eyes looking up to you. Being on top means you got more responsibility – and it’s not only about cleaning up your restaurant or insisting on your brand – that’s a given. Gentle reminders, that’s what you do. Profits are understandable, it’s business. Yes, operating costs are high but even when cutting your menu, do it gradually, or you will also lose customers.

The Greatest of Leaders lead with kindness and suggestion – not force and threats.

What’s your take?